No More Atlantic Cod? No Problem!

Jan 06 2010

2008-2009 Wendy’s ad campaign for a fish sandwich claims that its ‘north pacific cod’ come from an idyllic area with lots of floating sea ice. Unfortunately, according to recent climate science the summer sea ice in the Arctic is in danger of melting in the summers in the next few years. As if that weren’t problematic enough, the pristine ocean Wendy’s conjures is also menaced by a gyre of plastic detritus — over 7 million tons of plastic spanning an area twice the size of Texas. In some parts, plastic is six times more abundant than the plankton which forms the basis of the cod’s food chain. While cod in the north Pacific are not endangered, according to Greenpeace,

The cod fishery off Newfoundland, Canada collapsed in 1992, leading to the loss of some 40,000 jobs in the industry. The cod stocks in the North Sea and Baltic Sea are now heading the same way and are close to complete collapse. Instead of trying to find a long-term solution to these problems, the fishing industry’s eyes are turning towards the Pacific – but this is not the answer.

Wendy’s depiction of the arctic Plastics in Pacific Gyre water

As if all that weren’t enough, the placid image of the ‘north Pacific’ shown in the Wendy’s adverisement cam from stock footage of **Antarctica**. You can find it here http://www.fotosearch.com/ATB702/van113/

Let’s hope someone at Wendy’s actually knows where its fish actually comes from.

Arctic Tale

Oct 16 2008

This film combines G-rated animal adventure with a relatively soft environmental message. The film ends with a CODA about the dire predictions of the imminent disappearance of summer sea ice in the arctic, necessary for the survival of the film’s animals. The estimated date when sea ice would be gone is 2040. But NASA’s James Hansen revised this figure down to 2012 only a few months after the film’s release. Yipes.

Source: http://www.cnn.com/2007/TECH/science/12/11/arctic.melt.ap/index.html