Colin Beavan and his family set out to minimize their ecological footprint. The details are captured in this documentary. While critics have faulted the project in any number of ways, seeing how one goes about reducing environmental impact is worthwhile. Watching made this viewer realize that he could do better. The negative reception given to the project in American media is an indication of how dangerous it can be to needle a guilty conscience. Beavan made mention of the especially cynical treatment by the New York Times. The NYTimes also made light of Japanese recycling efforts in a 2009 article, which begs the question, why is the Times so reluctant to embrace the green movement?