Thinking Like God

Jan 07 2010

Roach analyzes advertising, myth, and ideology. Taking automobile advertising of the 90s as her central material, she delves into strange conquest fantasies that are being peddled by Madison Avenue. Roach addresses the negative dimension of representations of Mother Nature in several SUV ads. She also interjects the “medieval Christian scholastic concept of ‘aseity'” into her interpretation of advertising messages.

Further reading: Roach’s Mother / Nature: Popular Culture and Environmental Ethics

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