The problem with greenwashing is that it’s misleading. It’s a direct attempt to deceive buyers. Furthermore, it calls attention to environmental policies within the company, which makes some people (such as ourselves) curious about what’s really going on. As more people become aware of greenwashing it could just make us all skeptical of any environmental promotions. No one will know what is real. Many will immediately assume any pro-environmental ad campaign is greenwashing. So what if a company is legitimately helping the environment?